"International Wabijin" is the newly-coined word we originally created
which represents ladies with high dignity who have the essence of
both Japanese and Western beauties.

What is the "i-Wabijin"?

"i-Wabijin(international Wabijin)" represents ladies who have the essence of both Japanese and Western beauties. It is also a concept designed to make you have high standards and dignity and to be beauty conscious by wearing the kimono.

The kimono is not just a fashion but a traditional garment that affects how you feel, speak or walk.

The minute you wear the kimono, it will transform you instantly into an elegant woman not just from the outside but inside as well. That is the kimono's magic! Experience being a “wabijin” and keep it in your mind forever.

What does "International Wabijin" mean?

"Wabijin" is an image of an ideal woman who has Japanese unique beauty. "International Wabijin" is the newly-coined word we originally created which represents ladies with high dignity who have the essence of both Japanese and Western beauties.

What is Japanese Beauty Essence?

The word "Oku-yuka-shisa" in Japanese means "demure", which is one of the unique Japanese beauties. The western beauty is considered as a "movement", the Japanese beauty is expressed as "quietness". You'll be more attractive by switching both beautiness according to TPO.

  • Japanese Aesthetic
The Japanese aesthetic is synonymous with high dignity.

The Japanese style incorporates nature, and
has been pursuing Japanese original harmonious beauty.

It is shown in the kimono, and you may be likely to be
able to catch a glimpse of our sense of beauty through the kimono.

The word "Beautiful" in Japanese also has
the meaning of "heart is in the right place".


  • Why Kimono?
Kimono influences your appearance and inner beauty.
It's said that the design of kimono is completed when
the owner is able to "get dressed by oneself".

That means the design of the kimono is reflected
not only by one's appearance but one's character,
accomplishments and dignity. The kimono appeals
to improve one's internal qualities.

The kimono encourages an awareness of dignity.
From the moment when you get dressed in a kimono,
the feeling of beauty and dignity spreads even to
the end of the wearer’s fingers. Then you become
more aware of "dignity" naturally. The experience
of kimono wearing helps to nurture your high dignity.

The life with kimono can be something to cherish for your lifetime.

The kimono doesn't have to be something "to wear".
It's also something to "feel, watch, touch, coordinate, display, make, and inherit".


  • How "i-Wabijin" works for you?
  • i-Wabijin may give you lots of hints to nurture your high dignity

  • i-Wabijin help your build your self-esteem and another image by adding Japanese essence to you.

  • i-Wabijin can be one of the elements of your personal branding.



    • Message from us
    We would like to share with women across the world the charms of the kimono.

    We recognize that it may be hard to wear as daily clothes
    in the same manner that the Japanese do, so we also propose other
    ways of including kimono in your life.

    Currently, we distinguish between Japanese and Western aesthetics.
    However, the essence we present here is just one of the ideal methods.

    Nothing is special. So we hope these will become global standard in the near future.


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